Earlier this month, SEA2SEE was honored to participate in the Final Event of the WATSON Project, titled “Beating Fraud & Building Trust with Europe’s Food Detectives,” held in Brussels and broadcast live by Euronews. The event brought together researchers, policy experts, technology innovators and food integrity specialists to explore how cutting-edge science is helping protect European consumers from food fraud — and how transparency can shape the future of the agri-food sector.
Hosted by Euronews science correspondent Jeremy Wilks, the program offered a dynamic mix of live technology demonstrations, tastings of high-quality European products, and insights from leading experts, including representatives from INTERPOL. It also offered a behind-the-scenes look at the methods featured in the popular Euronews series The Food Detectives, showcasing the tools and innovations that help verify authenticity and safeguard the integrity of the food reaching European tables.
As part of the EU Cluster for Food Traceability and Trust, SEA2SEE joined sister projects TITAN, CUES, and ALLIANCE in a dedicated panel session exploring the future of digital transparency across value chains. Representing SEA2SEE, Carlos Mazorra presented how the project is strengthening trust in seafood markets through an integrated blockchain-enabled traceability system that enhances accountability from the moment seafood is harvested to the moment it reaches the consumer. He further highlighted the unique challenges of seafood — one of the most globally traded and fraud-prone commodities — and demonstrated how SEA2SEE is creating practical, scalable solutions that contribute to a safer and more transparent food system.
The discussion underscored the importance of collaboration within the EU cluster, as projects across agriculture and food increasingly align around shared goals: fighting fraud, improving data integrity, empowering consumers and building resilient supply chains. Participants also enjoyed a tasting session featuring emblematic European foods — a fitting reminder of what is at stake when working to protect authenticity and quality.
SEA2SEE is proud to contribute to this collective effort and to continue building bridges with fellow initiatives working towards trustworthy food systems.
🎥 Watch the full event recording: https://www.youtube.com/watch?v=xJZjcQjnazc
